So today, I wanted to get away from all the technical strategies of building a successful home business and dive into some of the behind the scenes action that most online entrepreneurs are not willing to share or don?t think is important to share. Success as a modern marketer goes far beyond marketing and social media traffic. Developing the ?soul? of your home business is what people will connect with and ultimately what separates you from all the other online drones in the industry.
Success Map: Developing The Soul of Your Home Business
After the turkey coma, a blown out birthday party for my little one and catering to out of town guests, I was finally able to find enough quiet time to begin what I call success mapping. Success mapping is not just another goal setting thingy, but an exercise in business visioning, clarifying, goal setting, deliverable defining, and getting down and dirty with some logistical planning.
The philosophy behind being a modern marketer an a critical part of my business is that nothing?s worth it, if you are not having fun. When most people think of successful entrepreneurs, they think of sacrifice, hard work and giving it all up to have it all ? if you get my gist. But just because your productivity, service to others and income increases, doesn?t mean your fun has to suffer as well.
I want to share with you a few critical tips to ensuring your success in the new year by mapping out your success and aligning your fun factor with your profits. Business IS pleasure and if you are not having fun, you may want to think about these important aspects when cranking out your success map.
Ingredients for a Fun, Productive, and Meaningful Home Business
1. Eat Healthy To Stay Hot
A healthy entrepreneur is a happy entrepreneur. Believe me. As someone who spends hours sitting on her booty in front of a laptop, it is easy to neglect the well-being of our bodies while chasing the rewards of a successful business. Take the time to treat your body right. You will have more energy, be more productive and feel fully functional. You are an extension of your business and your brand. Invest in your body the same way you invest in your business. Eat organic when possible, exercise regularly and take time for yourself to rejuvenate you. What good is having a successful business if you can?t enjoy it?
2. Sleep if your savior
No one should be spending 18 hours a day building a business. While many modern marketers are fueled by the endless passion to succeed, it can be a death trap, when you try to light the candle on both ends. It?s ok to be excited about your business, but if you are drained, tired, sleep deprived, it doesn?t matter how many hours you put in ? you are not being productive and you are more than likely putting out less than ideal work.
Your vision and your business deserves your best. Your clients, customers and associates deserve your best. Getting enough sleep means you can be present, engaged, and at peak performance. Sleep is not weakness it is power. There should be no place in your business for burnout and when you?re happy, energized, and well-rested you will see your results skyrocket.
3. Try Time-outs
Learn to treat yourself. Even if it?s a 10 minute trip to the local coffee shop, or a weekly drive by your favorite cupcake store, learn when to take a break. Chill out, relax, enjoy your family. Last week, I went three days without opening up my computer. It?s ok!! And as a result, when I did get back to work I was engaged, I was overflowing with new, fresh ideas and I was able to get more done in half the time. You can not build a successful business if you do not take time out to nourish your body, mind and soul. Learn when to power off. The more you do, the more powerful and productive you?ll become as an entrepreneur.
4. Master the Mind-Map
One of the main goals for creating a success map for my business is to redefine and clarify ?what I do?. The purpose and intent behind my online business and brand 2 years ago was different than what I want it to be in 2013 and beyond. So in an effort to come up with a marketing message that resonates with where I want my business to be, I created a mind-map using software from MindMeister. It?s a great way to simply throw all your ideas and thoughts out into the universe without any filters. The process of articulating ideas, even if they may sound silly or impossible, many times leads to some of the most brilliant ideas you?ve ever had. Ideas that you may not have ever had if you hadn?t said the silly or impossible first. When you?re mind-mapping let your ideas flow organically and you?ll be amazed at the fruit you?ll bear.
5. Think outside the box
Literally. Get outside, get out of your office, get out of the house. When laying out plans for your business and life, get outside. There is something about breathing in the fresh air, putting yourself in a difference environment and letting the sun hit your face as you move through the process of creatively expanding your brand and business.
Whenever I am stuck or feeling stagnant, I consciously change my surroundings. There have been times where I?ve built new projects while sitting in the park or had an idea triggered from hearing two ladies chat about their busy schedules in a Starbucks line.
Today?s Tweetable ? If you can?t see the sky there?s no way that you can see possibilities for yourself via @andreabolder
So when laying plans for the growth of your business, be sure to get outside to see the sky. Get beyond the four walls of your office or home and watch how easy it becomes to connect with new ideas. When we?re outside our normal surroundings we are able to connect with a different energy. It?s amazing how fast and free new ideas can flow when you give yourself the opportunity to get outside your box.
6. Exercise
Now you may be wondering what exercise has to do with a success map but awesome ideas do not come from being stagnant. Get the blood flowing ? jog, jump around, stretch, do a little bit of yoga. Movement creates magic! When you are more agile, you become more receptive and open to new ideas. So get out there and bust a move and you may find yourself coming up with the next big things for your business while sweating on the treadmill.
7. Don?t take yourself too seriously
There should always be fun threaded throughout everything you do in business and life. If you are not having fun, if helping others is not making you smile, don?t do it. Find ways to make your marketing message more fun, communicate with style and don?t be afraid to share your personality. Be real, be authentic, be you! Your business will grow more and you?ll get more in return if you have fun while building it and if you don?t take yourself too darn seriously.
8. Know the ?why? before the ?what? and ?how?
This may be the best piece of advice of all. The first thing I sorted out when I began to think about a bigger vision for my business and brand was my ?why? and to tell you the truth it was a little emotional. What I truly want is to be a wife and mom that is present and passionate about her business and life.? I want to be an example for a new model of present parents who can have it all ? financial freedom through entrepreneurship without the stress ? all while showing others the steps to get there.
I see myself as part of a global shift of modern marketers who have the freedom to choose to live life in the most uplifting way and to choose to work from home so they can focus on what matters most to them. When you know your why the action behind the ?to-do? is that much easier. The decisions, the training, the skill, the people you attract are in line with the lifestyle you want to create.? Once you are clear on your WHY you can begin filling in the gabs on how you will create and deliver content, products, programs, and income. So if you leave with nothing else today after reading this post on how to create your success map and develop the soul of your business ? know this here:
There is not how or what without the WHY!!
So when you dive into your success map for 2013, create your vision with purpose and intent having fun all the way. Your business and your profits will appreciate it!
Do you have any cool tips on how to build the ultimate success map for your business and life? Share it with us?we?d love to hear it it the comments below!!
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Source: http://andreabolder.com/2012/success-map/
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